Hi, my name is Jordan Chanler-Berat an Emergency Medicine doctor in Brooklyn, we have had some correspondence in the past and I am contacting you now because the situation with the Bonobo species in the Congo has become dire and in the struggle working to protect them I see promise in a mutually beneficial relationship with your company. As Bonobos truly are the "forgotten ape" they need to revive their image, somewhat like a customer approaching your company. An organization called Bonobo Conservation Initiative (BCI) is working hard to do just that, to raise awareness of the species’ battle for survival, but they need help. Watching your company flourish since we last spoke has been inspiring and from recent events I’ve been reading about, Bonobos is on a path to enormous success.
Many great companies have teamed up to support non-profit organizations, and for good reason. For example, Pampers donates one tetanus vaccine through UNICEF for each package of diapers purchased. In 2008, a Cone Corporate Citizenship study found, among many other positive results, that 79% of Americans said they would likely switch brand loyalty if a brand is associated with a good cause. With the right partnership, you could pull the ever-growing socially and globally conscious customers your way.
Bonobos has the “it” factor. I’ve got a pair of Washed Chinos myself, they even make my notoriously flat ass look good! There is no doubt that you guys have done something fantastic, even after starting with 400 pairs of pants hanging on your apartment walls. Your passion for getting behind good ideas is clear, evidenced by your founding of an angel investment firm. While Bonobo Conservation Initiative’s successes are not of monetary value, these innocent cousins of ours are in desperate need of an angel of their own. I think BCI is a good idea you can get behind, and I have no doubt that if partnered with these compassionate, smart, and sexy animals, your company can grow confidently.
Please contact me whenever convenient for you. I would love to sit down and chat.
Also, we would like to invite you to an evening of cocktails, hors d’oeuvres this coming July.. This night is an opportunity for the leadership of BCI to tell you more about who they are, what they do, why it is crucial, and how you can help.
